Brazil Shows Strong Growth in Hair Care

Mintel says Brazil leads the world in hair care launches.

As one of the largest beauty and personal care markets in the world, Brazil plays a key role in the hair care market. New research from Mintel reveals that Brazil accounted for 9% of all hair care product launches last year worldwide, ahead of the UK (8%) and the U.S. (7%).

In fact, Brazil’s hair care market is projected to see double-digit annual growth over the next four years to reach an estimated $12 billion by 2017. In 2013, Mintel estimates the shampoo and conditioner retail market alone was valued at nearly $3 billion. Usage of shampoo in Brazil is amongst the highest globally, with 91% of Brazilians saying they use it—equal to France (91%) and higher than Spain (90%), Italy (90%) and UK (89%); only Germany (92%) reports slightly higher penetration.

In addition, 39% of consumers in Brazil say they use leave-in conditioner, a high number when compared to developed markets such as France, where 11% of the consumers say they use it and the UK with usage of just 10%. Furthermore, 75% of Brazilian consumers say they use washout conditioner, compared to just 31% of French and 59% of UK consumers.